About

LELET NY is a modern luxury hair accessory brand. Our designs are runway inspired and architecturally influenced. We juxtapose the feminine and fierce, what is modern with what is nostalgic and create accessories to match the dichotomy of the modern day woman.

LELET NY accessories are designed and fabricated by hand in our NYC studio ensuring the highest quality product. We are committed to sourcing all materials and labor locally. LELET NY accessories are made with Swarovski crystals, Sterling Silver and Gold plating, semi-precious stones, leathers, silks, and any other fabulously luxurious materials we can get our hands on.  

Sara Bieler Sasson is a New York City-based accessory designer. Sara began designing at a young age, painting and studying fine arts as a child, she went on to receive an architecture degree from Parsons School of Design. After leaving the field of architecture Sara began designing hair accessories for her daughter Ayelet, and LELET NY was born. Sara soon began designing adult accessories and found many tenants of architectural form, materiality, and color correlated with her design work. The brand garnered an immediate following and was picked up by luxury retailers around the globe. LELET NY hair accessories have been worn by such celebrities as Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Ariana Grande, Saoirse Rona, Amandla Stenberg, Taylor Swift and many more.