Lelet NY is a modern luxury accessories brand handcrafted in New York City, creating sculptural hair and jewelry pieces that celebrate structure, femininity, and the art of adornment.

Founded by designer Sara Bieler Sasson, Lelet NY began from a simple, personal desire—to create thoughtful hair pieces for her daughter that felt both beautiful and purposeful. With a foundation in fine arts and architecture from Parsons School of Design, Sara translated principles of form, proportion, and materiality into accessories that resonate with everyday elegance and architectural strength. Over time, what started as bespoke hairwear organically expanded into jewelry, uniting both categories under a single creative vision.

Each Lelet NY design is conceived and handcrafted in our New York City studio, where we are committed to local production and responsible sourcing. We work with premium materials including Swarovski crystals, sterling silver, gold plating, semi-precious stones, silks, and fine leathers—selected for their beauty, tactile richness, and longevity. From sleek headbands and barrettes to bold earrings and refined bracelets, every piece reflects a balance of precision and personality, designed to be both timeless and of the moment.

Inspired by the dualities of femininity and strength, nostalgia and modernity, Lelet NY designs accessories that feel intentional, elevated, and personal. The brand is carried by leading luxury retailers worldwide and has been worn by icons including Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Ariana Grande, Saoirse Ronan, Amandla Stenberg, and Taylor Swift.